As part of the government’s Filipino Values Formation Program, the National Commission for Culture and the Arts (NCCA) conducted this research that seeks to determine different values upheld across the country, so that Filipinos can continue to embody these values to strengthen the Filipino society through widespread implementation in partnership with educational institutions. This executes Chapter 7 of the Philippine Development Plan which states that “the inculcation of values to promote the common good.”

The research aims to answer the question: “What is important for the Filipinos?” or “What do Filipinos value at present?”. Surveys and Focus Group Discussions (FGDs) were conducted nationwide, participated by Filipinos from different places and sectors. Part of the research is for Filipinos to articulate why these values are important for them. The values determined by the research will help in the implementation of AmBisyon Natin 2040.

What Filipino values were identified by the research?
After a year of research, nineteen (19) common and shared values were identified. The values mentioned are as follows:

  1. Family
  2. Education
  3. Faith
  4. Health and Wellness
  5. Basic Needs 
  6. Self
  7. Work and Livelihood
  8. Peace and Development
  9. Honesty and Integrity
  10. Resilience
  11. Life and Purpose
  12. Human Rights
  13. Environment
  14. Love for Country
  15. Happiness
  16. Kapuwa
  17. Culture, Arts, and Sciences
  18. Governance
  19. Creative Excellence

Overall, one can observe that traditional Filipino values have remained the same: family-centered, faith and virtue-based, sympathetic for others (kapuwa), and education-oriented.  Filipinos reiterate the importance of values related to society such as good governance, love for country, honesty and integrity. As for personal values, value of the self, life and purpose, resilience, and happiness are important.

However, there were changes in the articulation of values such as health and wellness, the focus on basic needs, work and livelihood, concern for human rights, peace and development, protection of the environment, awareness on the importance of culture and heritage, and creative excellence.  Hopefully, these values will be taught to all Filipinos in schools and communities and will be integrated in different sectors of society, both private and public, to ensure a stronger Philippines, working for the common good.


For more information on this primer, you may contact the National Commission for Culture and the Arts Filipino Values Formation Program through email: [email protected]